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IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix

  • IBM & Scuderia Ferrari HP launched new AI-powered features in the Scuderia Ferrari mobile app ahead of the United States Grand Prix at Circuit of the Americas.
  • The updates utilize IBM Bob & IBM Consulting Advantage to serve nearly 400 million global Tifosi fans.
  • The new Race Timeline provides a scrollable visual format for key moments like pit stops, fastest laps, weather changes, & Virtual Safety Car deployments.
  • AI agents powered by IBM watsonx generate Race Summaries for all sessions including practice, sprint, qualifying, & race day within minutes of conclusion.
  • The Game Center includes a Pitstop Reaction Game where fans select tires for speed, featuring a global leaderboard alongside quizzes & predictor leagues.
  • The Tifosi Hub allows fans to share six-word stories about the team, which are showcased by Scuderia Ferrari HP.
  • IBM & Scuderia Ferrari HP reported a 30% increase in productivity for the app's product development lifecycle using 70+ reusable AI skills & 30+ agents.
  • Following the May 2025 relaunch, the app saw a 35% rise in cumulative downloads, a 36% increase in Average Monthly Active Users, & a 35% lift in Engaged Sessions.
  • The redesigned app is available for download on the Apple App Store & Google Play Store.