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Iconic Spirit Brand, Malibu, Selects Havas Media and Millennial Media for the ‘Best Summer Ever’ Mobile Video Campaign

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LONDON & BALTIMORE--(BUSINESS WIRE)--Malibu, the UK’s number one coconut rum, has announced it is working with Havas Media and leading mobile advertising platform company Millennial Media (NYSE:MM) to deliver a brand-focused mobile video campaign for its 'Best Summer Ever Project'. Using a combination of Millennial Media’s data and video technologies, Malibu will be able to target men and women in the UK aged 18-34, across music and social interests – and open a mobile dialogue as they enjoy the summer season.