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IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato… And Fries) Canon with New Trademark

DIN
  • IHOP added a BLT sandwich with fries to its Value Menu for $6 at participating U.S. locations.
  • The new meal deal is officially named "BLTAF," representing Bacon, Lettuce, Tomato, & Fries.
  • The BLTAF is available daily from 7AM to 10PM & is the fifth complete meal on the Value Menu.
  • IHOP filed a trademark for "BLTAF" & added an entry to Urban Dictionary to cement the term culturally.
  • The sandwich features hickory-smoked bacon, fresh lettuce, tomato, & mayo on toasted white bread.
  • The side option includes fries or hash browns at no extra cost with the BLTAF purchase.
  • IHOP President Lawrence Kim stated the initiative aims to redefine value & introduce fun menu innovation.
  • The brand partnered with creator Olivia Maher to add authenticity to the BLTAF cultural moment.
  • The offer is valid at participating restaurants in the U.S. only, excluding Alaska & Hawaii where prices may vary.
  • A $7 price point applies in some locations, & the deal excludes tax, gratuity, & other discounts.