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GlobeNewswire·

IM8 Named Official Nutrition Partner of the NBA in Australia and Southeast Asia

  • The NBA and IM8 announced a multiyear collaboration making IM8 the Official Nutrition Partner of the NBA in Australia plus eight Southeast Asian markets: Brunei, Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
  • The partnership was officially revealed at an exclusive event in Hong Kong on October 12, 2026, attended by IM8 co-founders David Beckham and Danny Yeung, NBA executives, and two-time NBA champion Chris Bosh.
  • As the Official Nutrition Partner, IM8 will execute NBA-themed marketing campaigns and fan engagement initiatives across the nine designated markets.
  • IM8 is scheduled to host a fan activation at the NBA House in 2027, allowing fans to experience the brand firsthand.
  • IM8 is a premium health and longevity brand owned by Prenetics Global Limited (NASDAQ: PRE) and co-founded by David Beckham, with athlete ambassadors including Giannis Antetokounmpo.
  • CEO Danny Yeung stated the collaboration aims to reach approximately 660 million people in the region by combining basketball-loving communities with a demand for premium health products.
  • Giannis Antetokounmpo expressed enthusiasm for the partnership, highlighting the global unifying power of basketball and the importance of physical health.
  • NBA Head of Southeast Asia and Asia Marketing Sheila Rasu emphasized the league's commitment to promoting healthy lifestyles in the region through this partnership.
  • Fans can follow the collaboration and upcoming NBA House details on IM8's website (www.IM8health.com) and the NBA's localized social media channels on Facebook, Instagram, TikTok, and X.
  • IM8's flagship product, Daily Ultimate Essentials, contains 90 ingredients, is NSF Certified for Sport, non-GMO, vegan, and free from artificial flavors, colors, or sweeteners.
  • Launched in December 2024, IM8 has shipped to 46 countries and delivered over 57 million servings as of the press release date.