IMS Health and Hootsuite Form Alliance to Help Life Sciences Companies Increase Engagement on Social Media Channels and Support Compliance

BARCELONA, Spain--(BUSINESS WIRE)--IMS Health (NYSE:IMS) today announced the launch of the IMS Health AETracker application for Hootsuite — a first-of-its-kind offering that enables life sciences companies to drive compliance and engagement with patients and healthcare providers on social media channels. The new app is available on the Hootsuite App Directory and integrates AETracker — IMS Health’s advanced technology solution for identifying, tracking and reporting adverse events, product complaints and off-label usage in real time — with the Hootsuite platform, the most widely used solution for managing social media.