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IMS Health to Deliver Keynote Address on Orchestrated Customer Engagement at eyeforpharma Barcelona 2016

BARCELONA, Spain--(BUSINESS WIRE)--IMS Health Chief Digital Officer Richie Etwaru will deliver a keynote address on the opening day of eyeforpharma Barcelona, underscoring the critical role of end-to-end healthcare stakeholder engagement in driving better patient outcomes. The 14th annual eyeforpharma Barcelona conference, to be held March 15-17, is the world’s leading commercial and patient-centric pharma event—bringing together industry leaders in commercial excellence, patient engagement and innovation.