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IMS Health’s Nexxus Mobile Intelligence CRM Powers VAYA Pharma’s Commercial Operations

DANBURY, Conn.--(BUSINESS WIRE)--IMS Health (NYSE:IMS) today announced that VAYA Pharma, a specialty medical food division of Enzymotec Ltd. (NASDAQ:ENZY), has adopted IMS Health's Nexxus™ Mobile Intelligence CRM solution to support the successful expansion of VAYA's sales team and commercial operations. Designed for the life sciences market, this mobile field solution seamlessly integrates IMS Health, industry data and VAYA intelligence with decision-support tools to fuel more coordinated and productive customer engagements.