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Incisive Media Appoints e-Dialog to Unify and Automate Digital Marketing and News Communications across Global Publication Portfolio

LONDON & BURLINGTON, Mass.--(BUSINESS WIRE)--e-Dialog, a proven provider of advanced e-mail and multichannel marketing solutions within the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, today announced that international B2B publishing house Incisive Media has selected the company to optimize its digital marketing campaigns and news alerts. The two companies will implement a sophisticated digital marketing and editorial strategy to enable more effective customer communications across more than 100 global publications and events.