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Interpublic and Millennial Media Partnering Globally to Deliver Data-Driven Mobile Solutions

NEW YORK--(BUSINESS WIRE)--Interpublic Group (NYSE: IPG) and Millennial Media (NYSE: MM) announced today that they have entered into a yearlong global strategic partnership. As part of the agreement, IPG agencies and their clients will be eligible for greater efficiencies, custom research, access to Millennial Media’s robust and scalable mobile data capabilities, and a first look at the mobile advertising platform’s new products. The partnership, led by IPG Mediabrands, the global media holding company of Interpublic Group, includes all IPG creative, digital, marketing services and media agencies.