GlobeNewswire·Nov 9, 2026, 4:15 PM ET

Inuvo Advances IntentKey CTV Intelligence to the Neighborhood Level

Inuvo announced an IntentKey advancement extending geographic audience intelligence to the neighborhood level for connected television (CTV) targeting.
The new capability builds on existing ZIP-code intelligence by creating & reevaluating temporary neighborhood models to capture shifting local consumer interests in real time.
This approach enables real-time media buying decisions by combining neighborhood insights, ZIP-code signals, & advertiser custom audience models without relying on consumer identities or persistent household profiles.
Key advantages include enhanced privacy through short-lived models, adaptability via continuous interest updates, & expanded reach by identifying audiences missed by traditional identity-based targeting.
The new algorithm served over 20 million impressions in October 2026 & is currently utilized by a majority of Inuvo's clients.
The underlying identity-independent, language-based AI technology supports multiple media channels & functions in privacy-conscious environments like Safari.