newsfilter
← Latest News
GlobeNewswire·

Inuvo Advances IntentKey CTV Intelligence to the Neighborhood Level

INUV
  • Inuvo announced an IntentKey advancement that extends geographic audience intelligence from ZIP-code level to the neighborhood level for Connected TV (CTV) advertising.
  • The new capability enables real-time media buying decisions by combining neighborhood insights with ZIP-code signals & custom audience models without relying on consumer identities or persistent household profiles.
  • Short-lived neighborhood models allow the technology to capture shifting local consumer interests continuously while maintaining privacy by avoiding the creation of permanent individual profiles.
  • This identity-independent approach helps advertisers expand reach across CTV inventory that traditional identity-based targeting may overlook.
  • Senior Vice President Amir Bakhshaie stated that adding neighborhood-level intelligence complements existing ZIP-code data to identify relevant CTV audiences in real time.
  • The new algorithm served over 20 million impressions in October 2026 & is now utilized by a majority of Inuvo's clients with performance consistent with existing algorithms.
  • The underlying neighborhood intelligence supports various media channels beyond CTV, including privacy-conscious environments like Safari, by modeling interests through language & content rather than personal identifiers.