InvenSense Announces Coursa Retail, an Indoor Shopper Location Analytics and Retargeting Service for Brick and Mortar Retailers

SAN JOSE, Calif.--(BUSINESS WIRE)--InvenSense Inc. (NYSE:INVN), a leading provider of MEMS sensor platform solutions, announced Coursa Retail™, a shopper location analytics and retargeting service for brick and mortar retailers that enables the same degree of actionable shopper behavior insights in-store that retailers have today through their online channels. Coursa Retail integrates into the retailer’s mobile customer application and uses existing motion tracking sensors in shopper smartphones to deliver unique insights into individual and aggregated shopper behavior in stores by accurately recording and tracking the shopper’s path and dwell time at all points in a retail store.