IPG Mediabrands Forms MAGNA CONSORTIUM with A+E Networks, AOL, Cablevision, Clear Channel Media and Entertainment and Tribune

NEW YORK--(BUSINESS WIRE)--Today, IPG Mediabrands announced another major step toward an automated future. Six months ago, Mediabrands put a stake in the ground to deliver at least 50% of their clients’ buys through automation by 2016. After months of critical conversations with the industry’s most important players, a consortium of like-minded companies has been formed. A+E Networks, AOL, Cablevision, Clear Channel Media and Entertainment and Tribune share in the determination to bring the industry forward in the service of both clients and their audiences, and will work together with MAGNA GLOBAL to establish an industry-leading end-to-end, integrated programmatic-buying business model to drive critical automation advances across all media transactions.