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iQIYI 2026 National Day Holiday Snapshot: Premium Titles Drive Daily Viewing Time Up Over 12%, Big Screens Lead with Nearly 60% Share

IQ
  • iQIYI reported a 12% increase in average daily viewing time across its ecosystem during the National Day holiday (October 1-7, 2026) compared to the pre-holiday period.
  • TV screens served as the primary viewing platform, accounting for nearly 60% of average daily viewing time, while in-car viewing surged by nearly 60% year-over-year.
  • The drama "The Old Story of Yu Hong" achieved a popularity index of 8,414 & a peak market share of 63.4%, joining "A Prophet," "Spring of the Blade," & "Shadow Punisher" in the top five drama charts.
  • Stephen Chow's film "Kung Fu Soccer" topped the film heat index upon its October 3 release, & the AIGC feature film "The Ferry Man: The Dream of the Princess" generated over RMB 10 million in cumulative revenue sharing.
  • Variety show "Two Stars, One Boss" captured a peak market share of 51.4% on Enlightent's rankings.
  • Interaction time in the AI-powered virtual community Taodou World increased by over 40%, & average daily viewing time for micro animation rose by 57%.
  • iQIYI LAND Yangzhou attracted families & cross-generational groups representing over 80% of guests, with visitors coming from eastern China provinces including Jiangsu, Zhejiang, Anhui, Shanghai, & Shandong.