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James Hardie Launches “The Home of Resilient Beauty™,” Uniting Its Portfolio of Brands to Advance the Future of Resilient Building Products

  • James Hardie Building Products Inc. launched "The Home of Resilient Beauty™" masterbrand platform at events in New York and Los Angeles.
  • The platform unites exterior home and outdoor living brands including Hardie®, TimberTech®, AZEK®, and StruXure® under a shared commitment for the future of homebuilding and remodeling.
  • A documentary created with Habitat for Humanity was featured during the debut of the new platform.