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GlobeNewswire·

Joey Chestnut Teams Up with Dr. Tobias for New Campaign: "Cleanse Like a Winner"

  • FitLife Brands announced a partnership between Dr. Tobias® \& competitive eater Joey Chestnut on June 09, 2026.
  • The campaign "Cleanse Like a Winner" promotes Dr. Tobias Colon 14 Day Cleanse by combining Chestnut's championship mindset with digestive health support.
  • Chestnut stated he uses cleanses to reset \& restore balance after competitions \& considers Dr. Tobias his favorite product for its ease \& routine integration.
  • The initiative launches across TikTok, Instagram, YouTube, \& digital platforms featuring comedic content, behind-the-scenes moments, \& motivational messaging.
  • Cassie Anderson, Director of Sponsorships, noted the partnership brings energy, authenticity, \& a fresh approach to wellness.
  • Dayton Judd, CEO of FitLife Brands, emphasized that Chestnut's commitment \& consistency align with the brand's focus on gut health.
  • The campaign is live today on Dr. Tobias \& Joey Chestnut social channels.
  • FitLife Brands is headquartered in Omaha, Nebraska, \& markets over 500 nutritional supplement products.