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John Cena and Chime® Make the Holidays the Most Rewarding Time of the Year with New Campaign

  • Chime launches a holiday campaign titled "The Most Rewarding Time of the Year" featuring John Cena to highlight rewards on spending during the 2026 season.
  • U.S. holiday retail sales are projected to reach up to $1.71 trillion in 2026, prompting Chime to focus on helping members earn more back on purchases.
  • The campaign includes a new TV commercial depicting Cena navigating holiday expenses like grocery shopping & family dinners.
  • A musical holiday special on TikTok, Instagram, & YouTube features Cena remixing "It's the Most Wonderful Time of the Year" to celebrate earning rewards.
  • Grammy-winning group Pentatonix will release their own version of the song later this month.
  • Chime Prime membership offers 5% cash back on a monthly category of choice, 4.00% APY on savings, & VIP perks like airport lounge access without a monthly subscription fee.
  • Eligibility for Chime Prime requires $3,000+ in qualifying direct deposits over the past 34 days.
  • The campaign rolled out on November 9, 2026, across national television, streaming, digital, & social platforms.
  • Chime is a financial technology company that provides banking services through The Bancorp Bank, N.A. or Stride Bank, N.A., which are Members FDIC.