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PR Newswire·

Jones Soda and Rap Snacks Join Forces to Launch a New Line of Hip Hop-Inspired Craft Sodas

  • Jones Soda Co. and Rap Snacks announced a strategic collaboration on August 11, 2026, to launch a limited-edition line of craft sodas inspired by hip hop culture.
  • The partnership combines Jones Soda's 30 years of bold flavor branding with Rap Snacks' three decades of connecting fans to hip hop through artist-led products.
  • The inaugural collection will feature three custom flavors in premium collectible cans celebrating a yet-to-be-announced artist's style.
  • Scott Harvey, CEO of Jones Soda, stated the partnership aims to unite two authentic brands that embraced culture before it became a marketing strategy.
  • James Lindsay, Founder of Rap Snacks, emphasized the goal of building a beverage brand that celebrates creativity, community, & the global influence of hip hop.
  • The collaboration includes plans for additional artist collaborations, limited-edition flavor drops, retail activations, & exclusive merchandise.
  • The product line targets convenience, grocery, specialty retail, & club channels with an integrated marketing campaign spanning social media, creator partnerships, live events, & music promotions.
  • Further details regarding flavor names, package designs, retail availability, & specific launch timing will be disclosed in the coming months.