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Kaltura Positioned as a Leader in the 2026 IDC MarketScape for Worldwide Virtual Events Applications

KLTR
  • Kaltura was positioned as a Leader in the July 2026 IDC MarketScape Worldwide Virtual Events Applications Vendor Assessment.
  • The IDC report highlights market shifts toward attendee engagement, the value of first-party data as cookies disappear, & the need to reuse event content across businesses.
  • Kaltura's platform captures real-time engagement signals, retains first-party data within the enterprise, & converts single sessions into reusable content libraries.
  • Agentic Avatars provide real-time, screen-aware conversational guidance in over 30 languages while surfacing relevant knowledge base items.
  • Kaltura Content Lab transforms recordings into clips, summaries, chapters, & translations to extend content utility beyond live sessions.
  • Avatar interactions generate first-party behavioral data on user questions, hesitations, & actions for integration into marketing, sales, & learning workflows.
  • The recognition cites Kaltura's enterprise-grade compliance, strong customer feedback, open API architecture, & expertise in conversational AI.
  • CEO Ron Yekutiel stated that virtual events must adapt to individual preferences & turn engagement into measurable outcomes rather than acting as one-way broadcasts.
  • Kaltura was also named a Leader in The Forrester Wave™: Virtual Event Management Platforms, Q2 2026, & an Exemplary Provider in the ISG Research Buyers Guide on Conversational AI.
  • The company's strategy integrates acquisitions of eSelf.ai & PathFactory into the Agentic Revenue Engagement suite to link virtual events with content & conversational interactions.
  • Kaltura is certified to ISO/IEC 42001, the international standard for AI management systems.