Business Wire·Jul 21, 2026, 9:00 AM ET

Kraft Heinz and The Walt Disney Company Announce Landmark Alliance, Uniting the Iconic Companies Across Food, Media and Experiences

Kraft Heinz and The Walt Disney Company announced a long-term, enterprise-wide strategic alliance spanning foodservice, media, events, & more.
Ten Kraft Heinz brands, including HEINZ, Philadelphia, & Kraft Mac & Cheese, will integrate into Disney experiences across parks, resorts, cruise lines, & streaming platforms.
New menu offerings, dining experiences, & product launches will debut at Walt Disney World Resort, Disneyland Resort, & on Disney Cruise Line sailings.
The collaboration introduces custom HEINZ condiment stations & bespoke equipment throughout U.S. Disney Parks.
HEINZ will showcase new sauces from its Sauce Vault at D23: The Ultimate Disney Fan Event in Anaheim, Calif., from August 14-16.
The partnership enables integrated marketing campaigns, digital content, & brand-led initiatives across Disney's media platforms.
The alliance officially launches this summer with activations rolling out across North American Disney destinations.
Nicolas Amaya, President of North America at Kraft Heinz, stated the deal aims to elevate experiences where families engage with both brands.
Becca Vodnoy, Senior Vice President of Corporate Alliances at Disney, highlighted the shared values & focus on creating meaningful family connections.