Business Wire·May 12, 2026, 7:00 AM ET

Kraft Heinz Celebrates 250 Years of Summer Cookouts with "The United Tastes of America"

The Kraft Heinz Company launches "The United Tastes of America," its largest-ever portfolio campaign, to celebrate the upcoming 250th anniversary of the U.S.
The campaign serves as part of the company's America250 sponsorship & unites over 100-year-old brands around the tradition of summer cookouts.
Data indicates 81% of Americans plan to attend more gatherings this summer than last year, reinforcing the role of Kraft Heinz brands in these events.
A new national TV spot features multiple brands including HEINZ, Oscar Mayer, Kraft Singles, Kraft Real Mayo & Kraft Dressings in a single creative.
Limited-time summer innovations are now available, including Velveeta America Shapes, Ore-Ida Star Tater Tots, & Jet-Puffed Jumbo Stars in glow-in-the-dark packaging.
Iconic classics such as Kraft Mac & Cheese, Cool Whip, & HEINZ condiments will feature special red, white & blue packaging for the festivities.
Kraft Heinz will maintain a presence at America250 Ultimate Block Party events leading up to & culminating on the 4th of July.
Consumers can find products & campaign details via social media handles @KraftHeinz or at kraftheinz.com/unitedtastesofamerica.