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Kwik Fill Selects PAR Technology to Power Its Guest Engagement Strategy and Accelerate AI-Driven Innovation

PAR
  • PAR Technology Corporation announces a strategic partnership with convenience retailer Kwik Fill to implement PAR Retail™ and PAR Intelligence.
  • The long-term collaboration aims to deliver personalized guest experiences and accelerate AI-driven innovation for Kwik Fill.
  • Kwik Fill will utilize the full platform scope, including loyalty programs, mobile apps, enterprise intelligence, and full-stack tobacco loyalty capabilities.
  • PAR Intelligence will enable dynamic data interaction to support faster decision-making in guest engagement, marketing, merchandising, & operations.
  • United Refining Company's Senior Vice President of Marketing, Roy Williams, cited PAR Intelligence as a significant differentiator for enhancing guest experiences.
  • The unified platform connects customer engagement with enterprise-wide insights to enable coordinated decision-making across the business.
  • CEO Savneet Singh noted that Kwik Fill is building its loyalty program from scratch on PAR Retail to ensure full ownership of guest data & insights.
  • Jake Kiser, General Manager of PAR Retail, stated the partnership provides a foundation for brands to deepen customer relationships over time.
  • Kwik Fill operates over 300 locations across New York, Pennsylvania, & Ohio under United Refining Company.
  • PAR Technology provides an agentic operating platform for multi-unit brands across restaurant, retail, & high-volume commerce sectors.