PR Newswire·Oct 21, 2025, 12:00 PM ET

KYLIE COSMETICS CELEBRATES A DECADE OF BEAUTY WITH 10-YEAR ANNIVERSARY

Kylie Cosmetics celebrates 10 years since its November 2015 launch, evolving from a viral phenomenon into a global beauty empire developed in partnership with Coty Inc.
The brand began with the Kylie Lip Kit, which sold out in under a minute & disrupted the industry via a direct-to-consumer model.
Over a decade, the portfolio expanded to include over 400 SKUs across face, eye, & brow categories, plus complexion products like foundation & an award-winning Skin Tint Blurring Elixir.
In 2021, the brand underwent a full relaunch to reformulate its entire line with clean, vegan, & cruelty-free ingredients.
Kylie Cosmetics is now available in over 65 countries & recently achieved success with its first fragrance, Cosmic Kylie Jenner, which ranked as the bestselling fragrance launch in the USA & UK in 2024.
To mark the anniversary, the brand launched the limited-edition King Kylie Collection on October 18, featuring an eyeshadow palette, lip glazes, re-released Matte Lip Kits in original packaging, & a highlighter brush.
A pop-up celebration for the 10-year milestone & King Kylie Collection is taking place in West Hollywood, Los Angeles, from October 18 to October 26, allowing consumers to shop the collection in-person.