PR Newswire·Oct 15, 2026, 6:41 AM ET

Landmark Sunlife global research finds 65% of people want connected support across their health, finances and protection as navigating these needs has become increasingly complex

SLF

Sun Life released its largest global survey on Oct. 15, 2026, revealing significant gaps between what people want to protect \& how prepared they are for unexpected events.
52% of respondents say managing finances \& 51% say managing health is more complicated than five years ago.
61% believe health affects their financial situation, while 59% believe finances affect their health.
65% of participants want integrated support that treats health, finances, \& protection as connected rather than separate.
61% say protecting against unexpected illness or accident costs is very important, but only 33% have a full plan.
60% consider securing their family's future very important, yet only 31% have a full plan.
57% say having the means to care for an aging or sick family member is very important, but only 27% have a full plan.
56% say having a retirement plan is very important, but only 31% have a full plan.
71% say they would feel more confident about the future if managing finances were simpler.
75% say access to trustworthy financial planning advice would increase their confidence.
59% say leaving a secure financial future for family is very important, but only 37% have designated beneficiaries, 26% have a will, \& 24% have met with a financial advisor.
The survey covered adults 18+ in eight markets: Canada, the United States, Hong Kong, the Philippines, Vietnam, Indonesia, Malaysia, \& Singapore.
Sun Life unveiled a new global brand with a modernized logo \& the tagline "Making life brighter" to align with the need for connected support.