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Leading Sports Goods Retailer Expands Investment in Bridgeline's HawkSearch Platform

  • Bridgeline Digital, Inc. announced that a leading North American sporting goods retailer expanded its HawkSearch deployment on July 30, 2026.
  • The expansion builds on a relationship established in 2023 & includes the adoption of Advanced Reports & additional infrastructure capabilities.
  • New features provide enhanced visibility into search performance, shopper behavior, & merchandising opportunities to optimize the online buying experience.
  • This move reflects a broader industry trend where retailers adopt AI-powered platforms beyond traditional site search to improve product discovery & customer intent understanding.
  • Ari Kahn, President & CEO of Bridgeline, stated that customer expansions indicate strong platform value & the strategic role of AI in digital commerce ecosystems.
  • HawkSearch continues to deliver advanced search, personalization, & merchandising intelligence for B2B & B2C enterprises to accelerate online revenue.