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LEIƏR Launches ALBA, a Hazelnut Gourmand Inspired by Italy

  • LEIƏR launches PASSPORT, a new fragrance collection inspired by global places & cultures, debuting with ALBA, an Eau de Parfum inspired by Alba, Italy.
  • ALBA is a coffee gourmand scent composed by Alexandra Monet featuring notes of hazelnut, cacao nibs, coffee, creamy milk, praline, vanilla, almond, clove, spiced rum, & firewood.
  • The fragrance utilizes Coffee Santos SFE extraction & dsm-firmenich's Smell-The-Taste™ technology to render rich textures of coffee, hazelnut, & milk.
  • Founder Bria Bryant created the collection to translate travel experiences into scent & encourage firsthand exploration of different cultures.
  • A sweepstakes runs from November 11 to November 30, 2026, offering a trip for two to Alba, Italy to legal US residents aged 21 & older.
  • Entry requires following @briabryant & @leierfragrances on Instagram to comment & tag friends, or visiting leierfragrances.com for an entry option without Instagram.
  • LEIƏR will donate 10% of ALBA sales to Project Waterfall, a nonprofit providing clean water, sanitation, & education to coffee-growing communities in places like Ethiopia.
  • ALBA Eau de Parfum is priced at $165 for 50 mL & becomes available November 11, 2026, at 11:11 a.m. ET on leierfragrances.com & select retailers.
  • The fragrance is designed to be worn alone or layered with other LEIƏR products, reflecting the brand's philosophy of fragrance as art & personal expression.
  • LEIƏR is a Black woman-founded house established in 2024 by Bria Bryant that dedicates 10% of online sales to humanitarian causes.
Company
Leier Inc
Keywords
Consumer & Retail Products, Product Announcements