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PR Newswire·

Lifeway® Kefir Commercial Makes Chicagoland Television Debut Sunday, November 8, With New Muscle Mates™ Social Media Campaign to Follow

  • Lifeway Foods announced an expanded partnership with Chicago football players Colston Loveland & D'Andre Swift.
  • A humorous kefir commercial featuring the athletes will debut on Chicagoland television on Sunday, November 8, 2026.
  • The TV launch follows the campaign's initial exclusive release on social media.
  • An all-new social-exclusive campaign will follow the broadcast debut to promote Lifeway Muscle Mates.
  • Lifeway Muscle Mates is described as a high-protein probiotic kefir containing creatine.
  • CEO Julie Smolyansky stated the campaign aims to connect with a new generation of consumers & showcase the products' fit for active lifestyles.
  • Lifeway Foods has been recognized as a Growth Leader by TIME & Dairy Foods' Processor of the Year 2025.
  • The company's product portfolio includes drinkable kefir, Farmer Cheese, Kefir Butter, Muscle Mates, various cheeses, & ProBugs for kids.
  • Lifeway products are distributed across the United States, Mexico, the United Arab Emirates, Central America, & the Caribbean.
Company
Lifeway Foods, Inc.
Keywords
Lifeway Foods, Inc.