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PR Newswire·

Lionsgate and Scentbird Team Up on John Wick-Inspired Fragrance

LION
  • Scentbird launched an official licensed collaboration with Lionsgate & the John Wick franchise on March 5, 2026.
  • The partnership centers on the exclusive John Wick Eau de Parfum, designed as a collectible drop & entry point for new subscribers.
  • The fragrance features an aromatic, woody blend opening with spiced lemon & gunmetal accord, layered with clary sage, cedarwood, & amber bourbon.
  • The collaboration was facilitated by IMG Licensing & aims to extend the John Wick world into fans' daily rituals.
  • Scentbird's strategy focuses on IP-led launches to drive engagement, loyalty, & attract new audiences through story-driven drops.
  • The campaign includes a phased rollout featuring social storytelling, creator partnerships, curated giftings, & an NYC street activation.
  • The John Wick Eau de Parfum will be available for a limited time via Scentbird subscription or select à la carte formats.
  • Scentbird currently holds over 1 million subscribers & offers access to more than 1,000 premium fragrances.