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Lionsgate Partners Exclusively with FreeWheel to Give Ad Buyers Direct Access to Its Premium FAST Inventory

  • FreeWheel has been named the exclusive ad-serving partner for Lionsgate's U.S. FAST channels.
  • Lionsgate's premium ad inventory is now accessible to media buyers via the FreeWheel SSP for direct or programmatic purchases.
  • The partnership enables 1:1 or curated package buys across nearly 30 U.S. FAST channels & over 40 global channels.
  • Lionsgate's portfolio includes flagship MovieSphere & 50 Cent Action, featuring franchises like John Wick, The Hunger Games, Twilight, The Conners, & Nash Bridges.
  • FreeWheel will unify advertising decision-making to help Lionsgate manage demand, grow revenue, & scale premium video experiences.
  • A new FreeWheel FAST report indicates 43% of viewers watch FAST content & 87% of FAST reach is incremental to traditional TV campaigns.
  • Programmatic buyers can access Lionsgate inventory with audience targeting, transparent supply paths, & premium video formats.
  • Holmes Media advised Lionsgate during the negotiation process.