newsfilter
← Latest News
Business Wire·

LiveRamp to Power People-based TV Campaigns for Adobe with IdentityLink

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced that Adobe (NASDAQ:ADBE) is integrating LiveRamp’s IdentityLink™ for TV solution across Adobe Advertising Cloud and Adobe Audience Manager. This enables advertisers to engage in addressable TV advertising using the same first- or third-party audiences they already deploy through Adobe, while unlocking household-level insight. The partnership enhances people-based marketing and measurement capabilities for Adobe Advertising Cloud and Audience Manager customers and complements Adobe’s existing TV capabilities.