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LONGEVITY IS THE NEW LUXURY: THE DEFINING FORCE DRIVING HIGH-NET-WORTH HOMEBUYERS IN 2026

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  • Sotheby's International Realty released its 2026 Mid-Year Luxury Outlook on June 15, 2026, identifying longevity-driven living as a primary trend reshaping the global market.
  • Wellness infrastructure & health-centered design are becoming critical factors for ultra-high-net-worth buyers seeking to age in place.
  • Record wealth accumulation & a surge in Millennial homebuyers are fueling demand & transforming the luxury real estate sector.
  • The global longevity market is projected to grow from US$5.3 trillion in 2023 to US$8 trillion by 2030.
  • Wellness real estate has more than doubled in size over five years & is projected to surpass US$1.1 trillion by 2029.
  • Nearly 38% of real estate professionals in the US$10M+ segment report that aging in place is a growing factor for buyers.
  • Luxury real estate outperforms the general housing market, boosted by stock market gains, technology, & crypto sectors.
  • The net worth of the top 1% of Americans reached US$54 trillion by Q3 2025, while the S&P 500 rose approximately 80% from early 2023 through 2025.
  • Nearly 40% of the world's millionaires reside in the US, with five million new millionaires expected globally by 2029.
  • 55% of professionals surveyed reported an increase in luxury homebuyers over the past 12 months, accompanied by average price increases of 5%.
  • 66% of professionals reported an increase in Millennial homebuyers, rising to 73% within the US$5M+ segment due to earned wealth & intergenerational transfers.
  • Lifestyle is the top driver for 62% of homebuyers, ranking above taxes, economic stability, & political stability.
  • Global cities including New York City, San Francisco, Hong Kong, & Milan continue to show resilient activity at the top end of the market.
  • The anticipated expansion of State & Local Tax deductions from US$10,000 to US$40,000 under the One Big Beautiful Bill Act is expected to boost high-end purchases in states with high property taxes.