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Lowe's Launches "Epically More Messi" Campaign to Celebrate Soccer Fever With Its Loyalty Members This Summer

  • Lowe's launches "Epically More Messi" campaign on May 14, 2026, to reward MyLowe's Rewards & MyLowe's Pro Rewards members.
  • A limited-edition 10-foot lighted outdoor Lionel Messi inflatable is available exclusively for members starting May 18 at 10:10 a.m. ET for $99.
  • Large-scale Messi inflatable installations will debut in Atlanta, Dallas, Miami, New York, & other host cities between May 15-17 to drive sign-ups.
  • A limited quantity of inflatables will be sold in select stores across 11 host cities beginning May 20.
  • An exclusive social fan experience featuring Lionel Messi, Fabrizio Romano, & Katie Feeney is scheduled for the final match of the international tournament.
  • Soccer broadcast legends Andrés Cantor & Nico Cantor return as official campaign partners to engage English & Spanish-speaking audiences.
  • The campaign includes exclusive content, giveaways, & early purchase access for loyalty program members.
  • Full campaign details are available at Lowes.com/MoreMessi.