Business Wire·Nov 6, 2026, 4:05 PM ET

lululemon Appoints Ben Hallam as Chief Brand Officer to Strengthen Global Brand and Guest Experience

lululemon athletica inc. appointed Ben Hallam as Chief Brand Officer effective November 9, 2026.
Hallam will join the Senior Leadership Team \& report to CEO Heidi O'Neill after serving as Senior Vice President of Marketing at Four Seasons Hotels and Resorts.
In his new role, Hallam will lead global brand marketing, creative, store experience, community, sports marketing, partnerships, \& social impact.
Emily Sunderland was appointed Chief Strategy Officer effective November 23, 2026.
Sunderland will report to CFO Meghan Frank \& joins the company from Boston Consulting Group where she was a Managing Director \& Partner.
Sunderland's responsibilities include developing long-term strategy, identifying growth opportunities, \& strengthening strategic planning.
These appointments expand the leadership structure announced in October 2026, which also included Maggie Gauger as President \& Chief Product Officer \& Joseph Godsey as Chief Operating Officer.
Searches for a Chief Technology Officer \& Chief Communications Officer remain underway with final appointments pending.