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Macy’s Teams Up with AwesomenessTV to Launch Fresh, Fun Line: IN AWE OF YOU

NEW YORK--(BUSINESS WIRE)--Macy’s has partnered with AwesomenessTV to debut IN AWE OF YOU, a lifestyle brand aimed at the Gen Z ingénue. The line features coquettish dresses, trendy clutches and other whimsical accessories such as nail decals, mobile chargers and temporary tattoos. Hitting stores in February, the IN AWE OF YOU range will ensure the junior girl looks and feels her best for all of the important social occasions in her life this spring. IN AWE OF YOU will be showcased in “Closet Wars,” a new series starring YouTube sensations Vanessa and Veronica Merrell on the AwesomenessTV YouTube channel, debuting today.