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GlobeNewswire·

Magnite Launches First Agentic Campaign in EMEA With Amnet France

  • Magnite launched its first agentic campaign in EMEA in collaboration with trading desk Amnet France.
  • The campaign utilized natural language prompts to build and activate a video ad for a leading automotive manufacturer via ClearLine.
  • Magnite Orchestration enabled the buyer agent to communicate with seller agents to identify premium CTV supply without manual configuration.
  • The initiative reduced campaign setup time by approximately 70% while achieving a 95% video view-through rate.
  • Automated workflows surfaced optimization opportunities that traditional manual methods might have missed.
  • Amnet France reported the technology allowed teams to focus more on strategy rather than operational tasks.
  • Magnite emphasized that embedding the buyer agent directly into the workflow accelerates access to inventory & data for better performance.