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Marti Technologies Expands Ride-Hailing Service to 10 Additional Cities Across Türkiye

  • Marti Technologies expanded its ride-hailing service to 10 additional Turkish cities, bringing its total operational markets to 20.
  • The new cities added to the network include Aydın, Denizli, Eskişehir, Gaziantep, Manisa, Muğla, Sakarya, Samsun, Tekirdağ, & Yalova.
  • This expansion follows a successful summer launch in six other major metropolitan areas where demand exceeded expectations.
  • Marti's current operations now cover approximately 80% of Türkiye's GDP, an increase from 50% prior to the summer expansion.
  • The company does not expect to monetize the newly added cities until 2026 at the earliest to prioritize user adoption.
  • Riders located outside Istanbul now account for 28% of the total, up from 22% in June, while non-Istanbul drivers also rose to 28% from 24%.
  • Marti revised its forecast for ex-Istanbul's contribution to ride-hailing revenue from 55% to 65%.
  • The company increased its estimate of Türkiye's total ride-hailing market size to $4.0 billion annually from a prior estimate of $3.0 billion.