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Mattel, Amazon MGM Studios and Save the Children Launch Global Giveback Campaign for "Masters of the Universe" Film

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  • Mattel, Amazon MGM Studios, & Save the Children launched a global social impact campaign tied to the "Masters of the Universe" movie release on June 5.
  • The initiative mobilizes fans to support children worldwide through donations via Pledge or by texting HERO to 707070.
  • Campaign activities began April 28, coinciding with "Masters of the Universe Day," featuring messages from stars Nicholas Galitzine, Camila Mendes, & Idris Elba.
  • All donations directly benefit Save the Children to provide children with healthy starts, educational opportunities, & protection from harm.
  • The campaign is part of Mattel's "Play It Forward" initiative & continues the company's 20-year partnership with Save the Children.
  • Post-launch activities include retail activations, immersive experiences, community screenings, & #YouHaveThePower fan content.
  • Pledge serves as the fundraising platform, utilizing AI tools to ensure maximum donations reach the charity.