newsfilter
← Latest News
Business Wire·

Mattel and BBC Studios Expand the World of Bluey Through Multi-Brand Global Licensing Partnership

  • Mattel & BBC Studios announced a multi-year global licensing partnership to bring Bluey to five Mattel franchises: Barbie, Hot Wheels, Fisher-Price, Polly Pocket, & UNO.
  • The first collaborative products from the partnership will be available in Fall 2026.
  • Product lines include Little People figures & playsets featuring Bluey, Bingo, Bandit, & Chilli; Barbie Cutie Reveal dolls dressed as Bluey & Bingo; Polly Pocket compact playsets; Hot Wheels vehicles; & UNO card games.
  • Bluey is an Emmy® Award-winning series created by Joe Brumm & produced by Ludo Studio.
  • The first-ever Bluey feature film, The Bluey Movie, is scheduled for theatrical release on 6 August 2027 via Walt Disney Studios.
  • The film will be written & directed by Joe Brumm, produced by Ludo Studio, & financed & licensed by BBC Studios.