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Mattel Announces Roger Lynch as Chairman and Chief Executive Officer Succeeding Ynon Kreiz

  • Roger Lynch has been appointed as Mattel's Chairman effective October 2, 2026, with a CEO appointment scheduled for on or before November 2, 2026.
  • Ynon Kreiz will step down as Chairman & CEO on October 2, 2026, to assume a senior leadership role at another public company after eight years of service.
  • Diana Ferguson has been appointed as Mattel's new Independent Lead Director.
  • Lynch brings extensive leadership experience from Condé Nast, where he served as CEO since 2019, having previously led Pandora, Sling TV, Video Networks International, & Chello Broadband.
  • Kreiz's tenure saw Mattel rank number one globally in Dolls, Vehicles, & Infant, Toddler & Preschool categories, with Hot Wheels on track for its ninth consecutive growth year.
  • Mattel expanded into new entertainment verticals including film, television, digital games, & live events, with the "Barbie" film becoming the number one global box office release of 2023.
  • The company acquired full ownership of Mattel163 to accelerate digital gaming capabilities & restructured its supply chain to improve global productivity.
  • Mattel secured new or renewed licenses for major properties such as Disney Princess, Frozen, Teenage Mutant Ninja Turtles, Toy Story, KPop Demon Hunters, & DC.
  • The company strengthened its balance sheet, returned to an investment-grade credit rating, & resumed share repurchases during Kreiz's leadership.
  • Diana Ferguson brings experience as a former CFO for consumer products companies & currently serves as Principal of Scarlett Investments, LLC.