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Mattel Names Maluma, Supercar Blondie and Robert Lewandowski as Its First-ever Hot Wheels Class of Legends™ in New Challenge Accepted Campaign

  • Hot Wheels launches "Challenge Accepted," a global campaign championing the challenger spirit, featuring Maluma, Supercar Blondie, & Robert Lewandowski as the inaugural Class of Legends.
  • The 2026 Global Legends Collection of three co-designed die-cast cars is now available for pre-order exclusively on Mattel Creations for $25 each.
  • Maluma's vehicle is a Toyota Land Cruiser FJ60 representing his Colombian roots & adventurous spirit.
  • Supercar Blondie's vehicle is a Lamborghini Huracán LP 610-4 named "Lucy," symbolizing her rise in the automotive world.
  • Robert Lewandowski's vehicle is a '97 Porsche 911 GT1 reflecting his pursuit of excellence & discipline in soccer.
  • An immersive pop-up event featuring life-size car displays & exclusive giveaways will take place in Venice, Calif., from August 28 to August 30.
  • Hot Wheels donates $100,000 to Maluma's foundation, El Arte de los Sueños, to support vulnerable youth through arts & psychological programs.
  • A three-part digital content series titled "Hot Wheels Challenge Accepted: Legends" will air on social channels throughout September.
  • Hot Wheels partners with Dr. Becky Kennedy for a special podcast series on the "Good Inside" podcast debuting in September to discuss the development of the challenger spirit.