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Mattel Powers Up San Diego Comic-Con 2026 With Collectibles Available July 23

  • Mattel Creations unveiled new action figures & dolls inspired by Netflix's KPop Demon Hunters, Monster High, Jurassic World, & Masters of the Universe.
  • The collection, dubbed "Pop Culture Power Picks," is exclusively available at San Diego Comic-Con booth #2945 & on MattelCreations.com starting July 23.
  • The KPop Demon Hunters set features HUNTR/X characters Rumi, Mira, & Zoey in a 4-inch chibi style depicting a scene where they defeat demons mid-ramyeon meal.
  • The Monster High release is a Lagoona Blue doll themed for the Ghouls Rule masquerade at the Eerie Aquarium, featuring an iridescent gown & angler fish mask.
  • The Jurassic World item is a 25th Anniversary Collector Edition Velociraptor with comic-inspired deco & a premium window box.
  • The Masters of the Universe product is the Gym Bro Skeletor figure, a reimagined villain designed for dynamic workout poses.
  • All items have suggested retail prices ranging from $25 for the Velociraptor to $80 for the Lagoona Blue doll.
  • Nick Karamanos, Senior Vice President of Action Figures, Preschool & In-Licensing at Mattel, stated the lineup celebrates current pop culture moments & cultural relevance.