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Mattel shifts into High Gear with New Hot Wheels® Collectibles for San Diego Comic-Con 2026

  • Mattel Inc. announced the July 23, 2026 debut of three new Hot Wheels collectibles under the "Fandom in the Fast Lane" collection.
  • The exclusive releases were first available at Mattel's booth #2945 at the San Diego Comic-Con from July 23-26, 2026.
  • Products became available at the Mattel merchandise booth & on MattelCreations.com starting Thursday, July 23.
  • The Hot Wheels KPop Demon Hunters Porsche 911 GT3 R ($30) features a 1:64 scale die-cast model inspired by Derpy Tiger with Real Riders™ wheels.
  • The Hot Wheels Stranger Things 10th Anniversary Hawkins Van ($40) is a diorama depicting the Season 1 van flip scene with an '83 Chevy® Van & mini figures.
  • The Hot Wheels Top Gun 40th Anniversary Set ($35) showcases inverted F-14 Tomcat jets commemorating the iconic "MiG-28" scene.
  • All items are designed to celebrate the legacy of pop culture franchises Netflix's KPop Demon Hunters, Stranger Things, & Paramount Pictures' Top Gun.
  • Nick Karamanos, Senior Vice President at Mattel, stated the collaborations aim to capture the authentic spirit of each title for collectors.