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Mattel Unveils First Mattel Wonder Indoor Waterpark, Opening in Bellevue, Nebraska

  • Mattel confirms Bellevue, Nebraska as the first location for a Mattel Wonder Indoor Waterpark, scheduled to open at the end of 2027.
  • The approximately 100,000-square-foot facility will feature year-round, climate-controlled operations with a retractable roof.
  • Four additional North American locations have been confirmed: Orlando, Florida; Bradley, Illinois; Roanoke Rapids, North Carolina; plus one unannounced site.
  • American Resort Management will oversee daily operations, guest flow, & sustainable performance of the venue.
  • Immersive attractions will integrate Mattel brands including Barbie, Hot Wheels, Fisher-Price, UNO, Rock 'Em Sock 'Em Robots, & Magic 8 Ball.
  • Key features for the Bellevue location include a Barbie activity pool, FlowRider® surf simulator, a Hot Wheels "Challenge Accepted" multi-slide tower, & a themed lazy river.
  • The project is being developed within Bellevue's Good Life District through collaboration between Mattel, the City of Bellevue, & American Resort Management.
  • Interior designs & themed environments are currently under construction to create a multi-brand destination focusing on play, food, & shared experiences.