MBS Announces Strategic Partnership with the Luxury Institute
CENTRAL ISLIP, N.Y.--(BUSINESS WIRE)--MBS, a premier provider of customer database marketing solutions within the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, has announced a strategic partnership with the Luxury Institute, a key provider of independent primary research and consulting services to the luxury marketing sector.
MBS and the Luxury Institute will collaborate to offer luxury marketers knowledge-based products and services that drive unique consumer insights and deliver business intelligence to decision makers across their enterprises.
Barbara Von Euw, director of CRM and Database Management for David Yurman, stated, “The collaboration between MBS and the Luxury Institute resonates with luxury marketers because it brings together the culture and science of CRM. We look forward to identifying and executing joint consumer intelligence projects that will help us build brand equity among our valued customers.”
Together, the partners will leverage MBS’ core strategic and analytical services and the Luxury Institute’s array of luxury brand and customer experience research to build compelling business cases for enterprise-wide cultural CRM initiatives.
“MBS is excited to work with the Luxury Institute to enhance our luxury practice offerings with innovative products and services that combine the strengths of each of our organizations,” commented David Braunstein, senior vice president of Strategic Services for MBS. “The Luxury Institute’s exceptional primary research studies, consulting services and cultural CRM expertise, along with MBS’ strategic and analytical capabilities enable us to create compelling new observations about affluent consumer preferences and behaviors.”
Milton Pedraza, CEO of the Luxury Institute observed, “MBS offers their luxury clients a critical customer-centric point of view that dovetails perfectly with the primary research and consultative initiatives we offer. We know from experience that luxury brands that embrace a luxury CRM culture and establish operational CRM initiatives will garner far more revenue and profit growth than their competitors. MBS’ capabilities will help us both implement and measure the luxury CRM Culture initiatives we so strongly espouse.”
About MBS
Founded in 1967, MBS offers a range of outsourced direct marketing services, including: strategic services for goal setting, measurement, and meaningful data identification and patterning; analytical solutions that help clients optimize marketing program response, revenue, and efficiency; customized database solutions enabling marketers to access a holistic view of a customer's multichannel activity; and customer data integration services, including merge/purge, address hygiene, and proprietary processes. MBS has longstanding relationships with many of the world’s leading multichannel retailers, including: Tiffany & Co., Things Remembered, Bloomingdale’s, David Yurman, and Brooks Brothers. MBS is a wholly owned subsidiary of e-Dialog, a GSI Commerce Global Marketing Services company. For more information, please visit www.mbsinsight.com.