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MediaCo Announces Historic Audience Growth for EstrellaTV in 2025

MDIA
  • MediaCo Holding Inc. announced that EstrellaTV achieved historic audience growth in 2025, marking its strongest performance in over a decade for Adults 18–49 in prime time.
  • The network posted a +14% year-over-year increase in P18–49 Mon–Sun prime ratings, representing its first annual prime-time growth since 2018.
  • This 2025 gain more than doubles the network's previous record annual increase of +6%, making it the strongest growth year in EstrellaTV's history based on 16 years of tracking data.
  • Sustained momentum drove three consecutive quarterly year-over-year increases: +23% in Q2, +0.3% in Q3, and a historic +57% in Q4.
  • EstrellaTV delivered year-over-year gains in 9 of the last 13 months, including two consecutive years of growth in December.
  • Late-night programming accelerated momentum in December, with Noticiero Cierre de Edición reaching a high P18–49 monthly average of 35.2k.
  • The late fringe daypart (11:00 p.m.–1:00 a.m.) achieved its strongest monthly delivery of the quarter, led by Alarma TV and Tengo Talento, Mucho Talento.
  • Executives stated that the growth validates the strategy of investing in culturally relevant content to serve U.S. Hispanic audiences.
  • The network enters 2026 with strong momentum & a clear runway for continued growth across all quarters, months, & key dayparts.
  • Data sources included Nielsen National TV View Program Reports, utilizing Panel Only data for most comparisons & updated Big Data Plus Panel data for September 2025 onward.