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MediaCo's EstrellaTV Kicks Off New Broadcast Season as the Fastest-Growing Spanish-Language Network

MDIA
  • MediaCo Holding Inc. announced EstrellaTV achieved the largest audience gains among competitors in the 2025–26 broadcast season.
  • EstrellaTV increased Adults 18–49 viewership by +29% year-over-year in Monday-Sunday prime time during the first three weeks.
  • Competitors Unimás & Telemundo each rose only +3% in the same metric, while Univision declined by -12%.
  • EstrellaTV's Monday-Friday prime time surged +45% year-over-year among Adults 18–49.
  • The network posted six year-over-year prime gains since December 2024, with October 2025 prime averages +34% higher than October 2024.
  • Los Angeles station KRCA more than doubled its weekday prime average vs. the prior year among Adults 18–49 in September 2025.
  • Dallas station QFAA recorded its three highest weekday prime audiences in the past three months (July-September).
  • New York station WASA closed Q3 2025 with its top weekday prime, late fringe, & total day audiences of the year among Adults 25–54.
  • Miami station WGEN set record gains in September across multiple dayparts, including its highest monthly weekday prime audiences in a year.
  • MediaCo CEO Albert Rodriguez stated EstrellaTV is cementing its position as one of the fastest-growing Hispanic entertainment destinations in America.
  • MediaCo serves over 20 million people monthly via brands including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, & the Don Cheto Radio Network.
  • Data sources include Nielsen's National TV View & Local TV View using Live+Same Day AA units.