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Meet Lucie. A New Way to Shop for Healthcare.

  • Oscar Health launched Lucie Health Marketplace on April 20, 2026, as an all-in-one storefront connecting consumers & brokers to major individual market plans & supplemental products.
  • The platform allows users to build custom bundles of medical, dental, vision, accident, & hospital care products from various carriers & leaders like Aflac.
  • Lucie features individual networks in nearly all U.S. zip codes, creating the broadest coverage network available at individual plan prices.
  • The tool enables employers to fund tax-free employee wallets & let teams select valued products within a defined budget to avoid unpredictable rate hikes.
  • Brokers can instantly quote, enroll, & renew products across carriers to upgrade the consumer healthcare experience.
  • CEO Mark Bertolini stated the platform aims to put consumers in control by making healthcare shopping as easy as booking a hotel.
  • The initiative includes AI-powered solutions to help users shop with confidence & addresses inefficiencies in the current healthcare market.
  • Oscar Health operates as a full-stack technology company focused on member experience through its Individual & Family plans, ICHRA solutions, & Lucie Health Marketplace.