Michaels and Sequential Brands Group Announce Expansion of Martha Stewart Offerings with Exclusive New Celebrations Collection for DIY Entertaining Enthusiasts

IRVING, Texas & NEW YORK--(BUSINESS WIRE)--Michaels Companies, Inc. (NASDAQ: MIK), North America’s largest arts and crafts specialty retailer, and Sequential Brands Group, Inc. (NASDAQ: SQBG) ("Sequential") announce the expansion of the Martha Stewart brand at Michaels to bring her unparalleled party prowess to its customers. The exclusive new Martha Stewart Celebrations collection, which adds more than 300 event essentials to her already robust offering of paints, tools, stencils, and paper crafts at Michaels stores, means makers and entertainers can add signature style and custom flair to every event and project. And, to take personalization and creativity to new heights, Michaels will also exclusively offer a new Martha Stewart Cricut machine, a go-to customization tool for every DIY fan.