Millennial Media Exchange Expands Footprint, Enables Audience Targeting Across Screens

BALTIMORE--(BUSINESS WIRE)--Millennial Media (NYSE:MM) today announced the expansion of the Millennial Media Exchange (MMX) into 20 additional countries, as well as a new set of targeting features that provide brand and performance advertisers increased transparency and control over their mobile ad campaigns. MMX, launched out of a partnership between Millennial Media and AppNexus – which offers the industry’s most powerful, open and customizable advertising technology platform – provides advertisers and developers a unique opportunity to buy and sell on a real-time, programmatic basis at scale.