Millennial Media Expands Mobile Audience Targeting with Updated Point Suite

BALTIMORE--(BUSINESS WIRE)--Millennial Media (NYSE:MM) today unveiled Point: Audience Location Advertising suite, a location-based audience advertising suite that connects brands with consumers during the mindsets, moments, and locations that matter most. Through its large SDK footprint, Millennial Media has long been able to drive high-quality location-based data. Now, in partnership with Esri – the world leader in spatial analytics and mapping technology – Millennial Media is also announcing the beta availability of its data-rich, location-based audience targeting products. The additions to Point play a critical role in helping brands target the most relevant audiences through Millennial Media’s unique data asset, then extract insights to understand, measure and optimize the impact of their messages on consumer behavior.